barbie tries a new look: nfts
Barbie fashion is getting a digital makeover with NFTs designed exclusively by French luxury brand, Balmain. We’re thrilled to introduce Barbie to the digital art world via NFTs and these authentic pieces of collectible, digital fashion will be available by auction right here. All you have to do is bid!
YOUR CHANCE TO BID ON FASHION’S NEWEST COLLECTIBLES
We’re giving your closet a luxury, digital upgrade. Our NFT auction features three unique Barbie and Ken avatars wearing exclusive pieces from the Balmain x Barbie collection. The highest bidders will win both the avatar and a physical, one-of-a-kind Barbie-scaled version of the outfit their avatar is wearing.
BALMAIN x BARBIE NFT 1
This stylish avatar is wearing a striped sweater dress with a shoulder cut out and carrying a pink maxi pillow bag featuring Balmain’s signature monogram and Balmain x Barbie logo.Visit Auction
BALMAIN x BARBIE NFT 2
Hello gorgeous! This avatar makes a huge statement in a short voluminous dress with maxi bow detail in pink silk satin.Visit Auction
BALMAIN x BARBIE NFT 3
This Ken avatar looks chic in a white cotton t-shirt with pink trim topped with a double-breasted blazer and a long peak collar coat paired with loose pleated trousers — all in pink back satin crepe. A Balmain Paris cap finishes the stylish look.Visit Auction
what are nfts?
Non-fungible tokens (NFTs) are unique, ownable, and transferrable digital items using blockchain technology. NFTs offer several benefits to the creation, issuance and collection of digital items, including an irrefutable certificate of authenticity, an immutable record of provenance and ownership, and support of multi-media digital files.
BALMAIN x BARBIE & BEYOND WITH MINTNFT - VIRTUAL PANEL 1/11
We’ve partnered with mintNFT.com to host a virtual event about this auction that will be available to view on 1/11 at 5 PM PT. Representatives from Barbie and Balmain will talk about the inspiration behind this collaboration and the amazing NFTs up for auction. Limited to first 5K registrants that will receive a free Balmain x Barbie collection NFT (no wallet required).Register at mintNFT.com
FASHION BRIDGING THE DIGITAL AND PHYSICAL WORLDS
Avatars aren’t the only ones benefiting from our partnership with Balmain. Balmain x Barbie also features a ready-to-wear fashion collection. These four, super-stylish pieces from the collection are available now in very limited quantities.Learn More